Freelance Copywriter, Valtech
2021 - to date
I work closely with the Bid Management and Sales teams to support on current and upcoming bids across a range of verticals, including but not limited to, public sector and government entities, and private sector companies across finance, manufacturing, and health.
Head of Content, ME Digital Group
2019 - 2020
As Head of Content, I led a female-only team behind popular online brands ExpatWoman, EWmums, ewmoda, and EWfood. Combining my experience in commercial and editorial writing, I also single-handedly managed all client campaigns, worked closely with our Development team, and oversaw the implementation of our social media, email, and events marketing strategies.
Group Editor, ExpatWoman
2017 - 2019
As Group Editor for ExpatWoman, my role was to manage the brand's Editorial team, and implement the brand's editorial calendars and commercial campaigns. Including spear-heading SEO efforts, aligning client content to our editorial calendar, and overseeing the brand's social media strategies.
Editor / Asst. Editor, ExpatWoman
2014 - 2017
Responsible for the brand's editorial direction, including the creation, implementation and management of the brand's house style and editorial calendars. Assisted with commercial content, marketing, and user-generated content onsite.
Editor / Sub Editor,
The Looprevil Press
2010 - 2014
Managed a team of 50+ writers, photographers, and designers for LJMU's student newspaper. Responsible for content creation, management, and design both in print and online. Print circulation of 12,000 copies per year across Liverpool, UK.
Freelance Writer,
Various
2011 - 2014
Contributed content as a features writer and junior report to multiple publications including Liverpool ECHO, York Press and The Southport Visiter.
experience
To download a copy of my curriculum vitae, please click here.
I joined Mumsnet as Affiliate Content Editor in early 2022, however my role has recently transformed into Commercial Content Editor. For the former, my priority was to identify key content opportunities, monitor competitor search performance, and analyse merging trends to help us increase our affiliate revenue. These days, I work closely with the Brand Partnerships and Client Delivery teams to deliver industry-leading commercial content campaigns for some of the UK's biggest brands with the aim of making parents' lives easier.
2022 - to date
Commercial Content Editor, Mumsnet
SKILLS
WRITING + EDITING
CONTENT MANAGEMENT
GRAPHIC DESIGN
SOCIAL MEDIA MANAGEMENT
SEARCH ENGINE OPTIMISATION
PROJECT MANAGEMENT
TEAM MANAGEMENT
CLIENT SERVICES
COMMUNICATION
TEELINE SHORTHAND (100 WPM)
DIGITAL MARKETING
TIME MANAGEMENT
programs
DRUPAL
WORDPRESS
SEM RUSH
MAILCHIMP
HOOTSUITE
GOOGLE ANALYTICS
GOOGLE AD MANAGER
ADOBE PHOTOSHOP
MICROSOFT OFFICE
ADOBE INDESIGN
Education
NCTJ Postgraduate Diploma
Journalism
Liverpool Community College, UK
2013 - 2014
BA (Hons) First Class
English and history
Liverpool John Moore's Universitiy
2010 - 2013